We set up whatusersdo so anyone, in any size or type of organisation, can observe real people using their website or mobile app. Quickly, easily and cost-effectively.
whatusersdo is an online User Experience research service. You can set a task for our users and we record their screens and spoken
thoughts as they complete that task. You can then watch online videos of their computer screens, mobile devices and voices.
Our clients use whatusersdo to test usability, benchmark competing websites, better understand user behaviour and get feedback on their
online propositions. In fact, so long as it's online, you can get qualitative user insights into almost anything. You can even test mobile websites and apps using our new mobile testing service.
What used to take days or weeks and thousands of pounds now takes a
fraction of the time and cost.
History
whatusersdo Ltd was established in 2008 and whatusersdo.com was launched in public beta in November 2009. We are currently funded by North Star Equity Investors.
We're working on some very exciting new features.
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The Team
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| Managing Director |
| Nick Imrie has 20 years marketing, media and business growth experience. He joined the board as head of marketing for high growth start-up domainnames.com and
grew it across four continents to then sell it to VeriSign Inc in 2001. He then started up two non-profits as well as growing and selling twenty first century media to Ten Alps Plc in 2008. In 2010 he started up a market disruptive conference
call service, 03TALK and is a non-exec of ScreenReach.
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| Founder & Product Director |
| Lee Duddell has over 20 years experience working on major internet sites (FT.com) and innovative smaller ones (UpMyStreet.com).
He has always championed user testing but found it too costly and time consuming to do it as often as he wanted - until now!
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| Commercial Director |
| Steven Porthouse brings more than 20 years sales and commercial experience across a range of sectors including public relations, digital, design, music, marketing and international distribution.
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| Developer |
| Lewis O'Connor leads the web-based development of WhatUsersDo. He has a degree in Applied Computing and has experience of both web and desktop application development.
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| Panel Manager |
| Diane Burnett brings extensive experience in the internet industry having worked for VirginMedia and UpMyStreet.com.
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| Usability Consultant |
| Kathryn McDonnell is a user experience consultant with a background in user research, usability testing and interface design and has been working in this area for 10 years. She has worked for a range of clients on web, mobile and interactive TV products and even paper forms.
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| Usability Consultant |
| Ruth D'Arcy-Daniel is a Certified Usability Analyst with a background in user experience research and end-user software training. Her experience spans 15 years across a range of industries in both the public and private sectors. Ruth is a member of the Usability Professionals Association and The Institute of IT Training.
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