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About WhatUsersDo

WhatUsersDo was set up in 2008 so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.

Today our remote user experience testing platform is used by leading organisations such as Tesco, Virgin Atlantic, Money Advice Service and Standard Life to radically improve their understanding of peoples’ digital experiences and to drive conversions through insight (rather than just rely on hunches, instinct or opinion).

In 2015 we joined the "Scale Up Club" - 58 fast growth UK businesses with the potential to reach £100m turnover in the next three to five years.

User Testing on Mobile & Desktop

Meet the team

Lee Duddell

During 20+ years of working in digital Lee became increasingly frustrated with the amateurish way that companies were...

Nick Imrie

Nick Imrie has 20 years marketing, media and business growth experience. He has had 3 business exits and a number of...

OJ Quevedo

Social Media & Community Manager at WhatUsersDo - engage with him on twitter or linkedin - he is awesome!

Francesca Castaldi

Francesca is an assistant panel manager runnning panel recruitment and retention programmes as well as assisting with...

Aleksandra Kotanska

Aleksandra is a UX Planner involved in co-ordinating and maximising the impact of user testing and research projects...

Alexander Darlington

Alexander is a UX Planner involved in co-ordinating and maximising the impact of user testing and research projects for...

Robert Jones

Robert is responsible for the entire panel strategy including panel recruitment and growth, engagement & project...

Oliver Newton

Oliver is commercial Head of Publishing (Media), Education, Utilities & Telco Sectors

Marcelo Prado

Marcelo is responsible for the onboarding of new self service clients.

Laura Bustaffa

Laura is a UX architect: She loves to understand how digital products work and make them work better for their...

Tom Lloyd

Tom heads up our customer marketing acquisition efforts and is looking forward to delivering content for the world to...

Sally Graham

10 years UX experience coupled with 7+ digital strategy and (qual, quant & analytics) means Sally more than anyone...

Barend Faber

Barend is responsible for the onboarding of new self service clients.

Valerie Baudry

Valerie is a highly experienced Finance & Office manager who quite simply makes so many operational areas of the...

Morag McLaren

Morag McLaren brings with her over 10 years experience of reshaping companies and their operations in fields ranging...

Andrea Farnsworth

Andrea is a digital UX professional with over 15 years experience in the sector, Andrea plays a pivotal role in...

Steven Porthouse

More than 15 years of comprehensive experience in Director and Head of Business Development roles with success of...

Georgia Rakusen

Georgia is passionate about excellent user experience and performance improvement for her clients. As Senior Account...

Pete Medcalf

Pete is an experienced retail Omni Channel professional, having driven growth strategies, consumer and Merchant value...

We are hiring!

An ever-increasing customer base to keep super happy means we always need great people. Are you up for the challenge?

UX Content & Publications Manager NO AGENCIES PLEASE! We are Europe’s leading remote UX Testing service. The UX Content...
We set up WhatUsersDo so anyone, in any size or type of organization, can observe real people using their website or mobile app...

Our timeline.


NorthStar Ventures 

Northstar Ventures is a venture capital firm with over £80m under management. Northstar Ventures has been inspiring entrepreneurs with financial backing and the expertise of a highly experienced team since 2004, investing in over 200 pioneering, high potential enterprises.

Private investors.

Gerard Callaghan

Serial Technology Investor and Digital Chairman - Exits include domainnames.com, 4Projects and Communicator Corporation.

Chris Wilds

Serial Technology Investor and Digital MD - Exits include domainnames.com, 4Projects and Communicator Corporation.

Mathew Witt

Serial Technology Investor and NXD - Exits include Active Hotels and currently Non-Exec at Mr & Mrs Smith & GolfBreaks Ltd