Interactive Print and User Experience

There has been much in the press recently about interactive print and augmented reality. This article by Chris Cameron from Layar lays down some best practice for AR and User Experience.

Interactive Print and User Experience

As augmented reality and interactive print continue to grow, it is becoming clear that many more people now understand that a whole new world is emerging. We now have designers and engineers specifically working on AR projects, and with that comes and increasing amount of theory and best practices for AR user experience.

We recently saw this article by UX Magazine about augmented reality and user experience and we noticed how it related to interactive print in some places. In the article, authors Olli Siebelt and Michael Marina provide some starting guidelines for thinking about user experience when developing augmented reality experiences.

Consider Context
They mention first to categorize and plan your project based on the intended use case, and the same can be said for developing an interactive print campaign with Layar.

It is important to consider differences in context when enhancing a magazine page versus and billboard ad or product packaging. The experience needs to feel natural to users, and what feels natural will vary between these different scenarios.

Real World Testing
Another tip – to go out and test in the real world before creating your project – can also be translated to interactive print campaigns. It was important for Layar Partner Limebizz to know the environment in which one of its latest campaigns would be displayed.

The bright orange mystery crate displayed in Antwerp’s central station was a very unique use of interactive print for users. Instead of holding a magazine in their hand, they were standing amidst a busy train station with varying lighting throughout the day. The results were terrific!

Design for Mobile
And finally, having a eye for design for the small screen is one of the big points made in the AR UX article. This also applies to interactive print. It’s very important that visual assets are easy to view and read on a mobile device, and that any web-based content linked to from your print is mobile-friendly.

Our Guide!
These are just a few of the great tips we provide in our comprehensive Best Practices Guide! Have a look at the steps you can take toward more effective interactive print campaign creation, including:

  • Getting started with interactive print
  • Best practices for the Layar Creator
  • Concepting your campaign
  • “Dos and Don’ts” for instruction pages, calls-to-action and more
  • Testing your campaign
  • Integrating interactive print into your workflow
  • And more!

Written by Chris Cameron, Layar

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