Getting started with CRO

CRO (or Conversion Rate Optimisation) is all about maximising the number of visitors who take action on your website, be that subscribing, buying or making an enquiry. There are numerous tools (including our own) to help you do this, but where to start if you’ve not done it before?

Google have published a terrific free e-book that’s a good place to start. You can download it here.

A Google tool called Google Website Optimizer features in the e-book (it lets you run conversion experiments on your website),  and here’s a great list of alternative tools (but Optimizer is a great place to start not least because it’s free).

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