Dealing with the highest paid person’s opinions [WhatMarketersDo podcast] With Nick Imrie, WhatUsersDo CEO

Host: Timi “Big Papa Timi” Olotu (Content)
Guest: Nick “Too Slick” Imrie (Head of Marketing)
Producer: Chris “Cholton” Holton (Growth Marketing)
Facilitator: OJ “Reverse Jo” Quevedo (Social Media)

We’ve written about how terrible HiPPOs (Highest Paid Person’s Opinions) are, now we’re talking about how to deal with them.

Our CEO, Nick Imrie, has been glamoured into appearing on our unglamorous podcast, and sharing his experiences of dealing with and being perceived as a HiPPO.

In this episode, we humanise a much-maligned presence in many offices and make the argument that maybe the HiPPO isn’t the problem – maybe our approach to dealing with the HiPPO is.

After pointing out some flaws in how most of us perceive HiPPOs, Nick gives you tips on how to  take advantage of their substantial power.

You’ll emerge from listening with an intoxicating bouquet of ideas for charming HiPPOs – and the psychological athleticism to hop, skip and jump out of their way (if needs be).

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Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.

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