Measuring UX

How do you measure user experience? What UX metrics do the experts use? Find out in our in-depth features and practitioner guides, including how to measure UX improvements using Google Analytics, guidance on how to balance business with user objectives and what metrics do experts use to measure UX improvements?

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...

Why Website Analytics Only Give You Half the Picture

We rely on web analytics software to measure and dissect user activity, marketing effectiveness and performance metrics across our online...

ROI vs. ROE: Traditional Metrics Fail to Illustrate User Experience

– This article from Fort Mill Times, argues for a return on experience (ROE) measurement in the context of drug companies but the model can...

When Buying a Company, Use Customer Feedback to Improve Due Diligence

I have been doing some work on how investment professionals can use customer feedback as part of their valuation process....