Measuring UX

How do you measure user experience? What UX metrics do the experts use? Find out in our in-depth features and practitioner guides, including how to measure UX improvements using Google Analytics, guidance on how to balance business with user objectives and what metrics do experts use to measure UX improvements?

SaaS Dashboard Data Overload

Why (And How) Marketers Should Look Beyond SaaS Dashboards

With more than 3,500 marketing SaaS providers in the market today, it seems marketers are spoiled by the range of...

Balancing user and business objectives

13.5 expert opinions on how to balance business and user objectives

Many of us have been there – someone with enough authority wants us to do something that'll hurt users but temporarily boost key metrics. So what do you do when business and user objectives don't meet? We asked 13.5 (you heard right!) experts how they handle it...

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...

Why Website Analytics Only Give You Half the Picture

We rely on web analytics software to measure and dissect user activity, marketing effectiveness and performance metrics across our online...

ROI vs. ROE: Traditional Metrics Fail to Illustrate User Experience

– This article from Fort Mill Times, argues for a return on experience (ROE) measurement in the context of drug companies but the model can...

When Buying a Company, Use Customer Feedback to Improve Due Diligence

When Buying a Company, Use Customer Feedback to Improve Due Diligence

I have been doing some work on how investment professionals can use customer feedback as part of their valuation process....