Measuring UX

How do you measure user experience? What UX metrics do the experts use? Find out in our in-depth features and practitioner guides, including how to measure UX improvements using Google Analytics, guidance on how to balance business with user objectives and what metrics do experts use to measure UX improvements?

a bunch of rulers

35 tweets to read before you begin measuring UX Recommendations from our UX community on Twitter

In this week’s #UXchat, we’re discussing all things UX metrics. How do you measure UX? What are the pitfalls when...

What is data-driven design and where do I start? And heck, we'll even discuss generative design while we're at it

In this week’s #UXchat, we’re discussing data-driven design, or DDD as you may hear it referred to from now on....

keys with numbers

What’s the difference between quantitative and qualitative research? What is quantitative and qualitative data? What the heck does this have to do with Radiohead?

In my first few weeks of working for a remote UX testing company (twist: this one) I was put under...

charts and percentages

12 fascinating stats about UX and user testing to help your business case

We believe that the best business case for introducing UX testing into your organisation is to sit your senior managers...

What metrics do the experts use to measure UX effectiveness?

SUS? WUS? CUS? TPI? Come see how many of these UX abbreviations I invented myself in this investigation into how...

Measuring spoons

How to measure UX test improvements using Google Analytics See how we do it, using the WhatUsersDo blog as a guinea pig

A recurring issue (even among our customers) is that most of us simply suck at measuring the business improvements achieved...

Rules of Engagement in User Research [a #uxchat roundup] What are the do's and don'ts when doing user research? [a #uxchat roundup]

Last week on #uxchat, we discussed the rules of engagement in user research. Here’s the roundup of last week’s discussion on Twitter....

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

Combining UX CRO

How do UX & conversion rate optimisation fit together? [#uxchat roundup]

The very premise of our last #uxchat baffled Jackie (a regular), at first. You’re not alone, Jackie, that’s why we...

SaaS Dashboard Data Overload

Why (And How) Marketers Should Look Beyond SaaS Dashboards

With more than 3,500 marketing SaaS providers in the market today, it seems marketers are spoiled by the range of...