Marketing and UX

Everything you need to know about marketing and user experience. How do they influence each other? Is marketing without UX like throwing darts in the dark? To help answer these questions, check out how growth-hacking can be applied to UX, what marketers can learn from UX and these expert opinions on the importance of UX in marketing.

SaaS Dashboard Data Overload

Why (And How) Marketers Should Look Beyond SaaS Dashboards

With more than 3,500 marketing SaaS providers in the market today, it seems marketers are spoiled by the range of...

WhatMarketersDo Podcast #003

Content: how does an SEO-first approach affect UX? [WhatMarketersDo Podcast] With Chris Holton, WhatUsersDo Growth Marketing Manager

Only a couple of months ago,  Chris and I (Timi) were regularly having very heated debates. The cause? We disagreed on...

Dealing with the highest paid person’s opinions [WhatMarketersDo podcast] With Nick Imrie, WhatUsersDo CEO

We’ve written about how terrible HiPPOs (Highest Paid Person’s Opinions) are, now we’re talking about how to deal with them....

UX marketers

UX Made Me a Marketing Sceptic [WhatMarketersDo Podcast] With Tom Lloyd, WhatUsersDo Head of Marketing

Well… the headline of this article isn’t, strictly speaking, true – I’ve always been a marketing sceptic. But my expanded...

A Rare Look Into Sainsbury’s Digital Experience Playbook The UX Crunch @ Sainsbury’s (Tues 20th September 2016) Review

4 or 5 years ago, Sainsbury’s decided it wanted to do this “digital” thing correctly. Not in the cartoonish way...

flashback friday digital marketing ux

Flashback Friday: Best Articles in UX and Digital Marketing This Week (August 22-26) What's the best of UX and Digital Marketing this week?

OJ Quevedo UX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go...

content shock

Fixing the avalanche of crap UX in content marketing The mega-post that'll make your content too legit to quit

Most content marketing is spectacular garbage. You know it and I know it because it’s impossible to avoid the non-stop...

flashback friday digital marketing ux

Flashback Friday: Best Articles in Digital Marketing This Week (July 11-15) What's the best of Digital Marketing this week?

OJ Quevedo UX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go...

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...

5 UX Tests Marketers Should Try Right Now

5 UX Tests Marketers Need to Try Right Now

If you’re anything like me, UX testing isn’t the first thing that comes to mind when you think about improving...