Tom Lloyd

Posts by Tom Lloyd

Launching UX tests is now 3,000%* easier (*OK, the exact number is unknowable. But it's definitely better)

If you’ve logged into your WhatUsersDo account today, you might have noticed that the page behind the big red* Start a Test...

Balancing user and business objectives

13.5 expert opinions on balancing business and user objectives

Many of us have been there – someone with enough authority wants us to do something that'll hurt users but temporarily boost key metrics. So what do you do when business and user objectives don't meet? We asked 13.5 (you heard right!) experts how they handle it...

Abandoned trolley

21 Expert Opinions On eCommerce Checkout

When it comes to the eCommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re...

Mobile Usability

21 Expert Opinions On The Future Of Mobile Usability

We’ve recently taken a look at what users think of the mobile experience as part of our research into the mobile...

5 UX Tests Marketers Should Try Right Now

5 UX Tests Marketers Need to Try Right Now

If you’re anything like me, UX testing isn’t the first thing that comes to mind when you think about improving...