Lee Duddell

Posts by Lee Duddell

How the WhatUsersDo Platform helps businesses improve UX An outline of the Platform's key features and outputs

The WhatUsersDo Research Platform is purpose-built to meet the needs of businesses that want to improve UX and their digital...

SaaS Dashboard Data Overload

Why (And How) Marketers Should Look Beyond SaaS Dashboards

With more than 3,500 marketing SaaS providers in the market today, it seems marketers are spoiled by the range of...

Mobile Device Port

Porting Designs Across Platforms Ruins UX

A joint WhatUsersDo and NN/g user research study concluded that porting a UI designed for one device to another harms...

The future of UX

Where Will UX Be in Five Years? A Q&A with Jakob Nielsen

  UX has come a long way in the past five years, with companies becoming increasingly user-centric. But where will...

Visible Navigation

Hamburger menus and why they damage your site’s UX

Joint NN/g and WhatUsersDo research has found that hamburger menus and hidden navigation can affect discoverability, task time and perceived task difficulty...

Is UX Testing Still Relevant?

Is UX Still Relevant? A Q&A with Jakob Nielsen

Website analytics such as A/B testing and data mining tools are becoming more widespread, allowing companies to gain ever-deeper insights into their users...

Team Meeting

What’s the Best Way to Manage Lean UX? A Q&A with Jakob Nielsen

  Getting members of your team involved in the design process in a Lean UX environment can be extremely valuable… and potentially...

Awkward Watering Can

Why Are Badly-Designed Products Successful? A Q&A with Jakob Nielsen

  We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So: if badly-designed...

Frustrated UXer

How to Prioritise Your UX Projects: A Q&A with Jakob Nielsen

  Many UXers face the challenge of addressing multiple usability issues across different areas of a business. With so many variables in play—the needs of your users,...

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...