WhatUsersDo Blog

Usability Reviews and User Experience Insights

WhatUsersDo Blog
Real Design Agencies

Enemies of UX and how to kill them: #2 “Real” design agencies

"Real" design agencies only care about winning awards, and are too arrogant to test with users. Here's how to avoid choosing the wrong type of agency...

Scheduled Tests: Put your feet up

Now you can schedule your tests to be launched automatically

  While everyone else was preparing for Christmas, my team and I were discussing possible themes for the WhatUsersDo 2016...

Gym weights

Analysis of 4 gym-chain websites and how they’re hemorrhaging money An answer to the question, “What do you actually get out of remote UX testing?”

  It’s one thing to grasp the literal concept of remote UX testing – i.e. video recordings that show how...

Take the plunge

We put our money where our mouth is: £2,000 worth, for anyone who wants it

You know how we go on about being in tune with users? It’s not just you we keep beating with...

Team Meeting

What’s the Best Way to Manage Lean UX? A Q&A with Jakob Nielsen

  Getting members of your team involved in the design process in a Lean UX environment can be extremely valuable… and potentially...

Hungry hungry hippos

Enemies of UX and how to kill them: #1 HiPPOs

The HiPPO’s only customer is their ego, and you best believe the customer is always right. This is going to be a tough fight...

Abandoned trolley

21 Expert Opinions On eCommerce Checkout

When it comes to the eCommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re...

Sheep at the bus stop

eCommerce “best practice” is bad for you and you need to know you can do better

  eCommerce best practice is like the world’s worst Kinder Egg. It’s delicious and attractive on the outside but a...

Awkward Watering Can

Why Are Badly-Designed Products Successful? A Q&A with Jakob Nielsen

  We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So: if badly-designed...

Let's Talk About SUX

Underwhelming performance in the basket? Let’s talk about SUX… The embarrassing talk eCommerce pros don’t wanna have

  68% of potential customers abandon during checkout (representing $3 trillion worth of sales for the eCommerce industry). Yet, everyone...