Be Good to Your Users

The blog about user-friendly design & why it makes business sense

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Be Good To Your Users
spam museum

Why you should test your newsletter sign-up forms

Email rules. In digital marketing we’ve gone through the long-drawn out cycle of everyone thinking email marketing is terrific, to...

Samuel Johnson painting by Joshua Reynolds

A user friendly dictionary of UX terms, phrases and abbreviations

In the week that Samuel Johnson, the 18th century lexicographer who wrote the English language’s most comprehensive dictionary, celebrates his...

mobilize rescue systems ui

How good UX can save lives A look at how UX design impacts healthcare, automotive interfaces and emergency response technology

What do you think about when you hear the term ‘user experience’? UX often brings to mind the delight we...

woman laughs with clown, who is holding a balloon animal

How to design the same product for two different personas

In this week’s #UXchat, we’re discussing a common concern of many businesses: how do you develop the same product for...

trees in a forest with painted question marks

Highlights from our AMA with Peter Hornsby, UX manager and columnist at UX Matters

Last week on our UX community Slack channel, we hosted a live AMA session with Peter Hornsby, UX Manager at Distribution...

modus operandi template

Is simplicity the best way to ensure usability? If we strip everything down to the bare essentials, what do we lose in the process?

It can often seem like there’s a straight line between simplicity and usability. Improving usability and user experience involves working...

romeo and juliet from the zefferelli film

UX and SEO: two disciplines (becoming more) alike in user-friendliness Does UX affect SEO? What UX signals does Google use to rank your website? Will I continue the baffling Romeo & Juliet references below?

I’ll level with you. There was a substantial period of time where I was only writing about SEO. Yes, I...

mobile phone with lens flare

A brief guide to web vs native apps

In this week’s #UXchat, we’re discussing web and native apps and answering almost all of the following questions… What’s the...

lion camouflaged in the wild

What is guerrilla testing and how do I use it?

A UX beginner’s guide to the what, why and how of guerrilla testing. The pros, the cons and how to...

brutalist architecture in Japan

17 brutalist websites for your brief, pitiless attention Functional. Minimal. Single purpose - even if that purpose is stupid. Let’s explore the Marmite of web design.

As part of our recent piece on UI design trends, we mentioned brutalist UI as being at the extreme end...