Brook optimises its mobile content with remote UX testing
About Natalie Collyer and Brook
Brook is also the nominated charity of Lovehoney – the sexual happiness people™ and the UK’s largest online retailer of sex toys.
Why was Brook testing its mobile website content?
- Longer pages – key pages had doubled in length, with the aim of answering all questions a user may have. So, Brook wanted to make sure content was easy to scan and understand, while being SEO-friendly.
- Section names – Brook wanted to make sure site sections were clearly labelled and useful content wasn’t buried behind confusing terminology.
- Finding a “service” – Brook refers to its clinics as “services” and wanted to make sure people could easily find their nearest ones.
How did Brook use remote UX testing?
- Content discovery and usefulness – how easy was it for people to find the contraception section of the site, and how useful was the content to them once they did?
- First impressions – what was the gut feeling people got from the visuals and structure of the site?
- Navigation clarity – did people understand the meaning of certain terms used in the navigation bar, and the key section titles… especially the term “service”?
Which improvements were achieved?
- Adding cross-links between relevant sections so people can find useful content more easily
- Launching changes to the Find a Service section of the site, based on feedback from users
- Complementing the work being done by 60 MSc students from University College London (UCL) with user feedback
Find out — for free — what your audience needs you to improve.
Understand your audience better with a free, 7-day trial of WhatUsersDo
What does Natalie think about remote UX testing?
It’s just a really new way of getting feedback and we used one of the default templates on the platform to set up our tasks. You get people’s thought processes without having to sit right next to them – which probably makes them feel too uncomfortable to tell you what they’re really thinking. The remote side lets you see things more honestly.
Tips for enhancing your website content with remote UX testing
What does your audience think about your site or app?
Why not see for yourself?
Our platform captures the candid thoughts of your customers, users, or prospects as they use your site or app.
We'd like to get you started by connnecting with 3 of them, right now.
Understand your audience to improve the metrics that matter to you — it's simple.