+44 203 907 6677

Private Panel: Test With Your Own Users at No Extra Cost

Now free on all plans—save £2,000!

Test with your own users

Private Panel

Ever wanted to run UX testing with your actual customers (and not just people who are like them)? Well, now you can — and it won't cost you extra.

While you’ve always had access to our straight-talking panel of targeted testers, Private Panel lets you get even closer to your audience — recruit your own dream team of users who meet your exact requirements.

Panel recruitment, made easy

Working with customers such as Tesco International and Smythson has helped us get Private Panel setup down to a fine art

✓ Simple setup

We'll approve your users and send you regular updates on the progress of your panel

✓ Hassle-free

We handle incentive payments so you don't have to!

✓ Nowhere Cheaper

You won't find a Private Panel solution cheaper anywhere else. (We've checked!)

Recruit your own UX testing participants for free, on any plan

How do I get in on the action?

Private Panel - Get Started

We won't charge you any extra to set up your Private Panel — all you need are some credits to get started now:

  • Unlimited Testing plans: get Private Panel included with your plan!
  • Project plans: get going with 30 credits for £1,500
  • Research plans: kick off your Private Panel project with 20 credits for £6,000

Get in touch now to start listening to the voice of your customers.

A few pointers from us...

When should I use a Private Panel?

Most of the time, you'll be able to screen for the exact users you need on the existing WhatUsersDo panel. However, Private Panel allows you to get feedback directly from your own customers and end-users. Ideal for when you need:

  • Domain experts, such as Doctors, Civil Engineers, or Financial Advisors (who don't tend to join general consumer panels)
  • People in countries outside of the UK, US, France, Germany, and Netherlands *
  • Members of your own Customer Panel who have already consented to giving feedback
  • Specific segments of your customer database — for example. recent magazine subscribers who have not yet downloaded your App
* This remains totally free for English-language testing. We'll have to charge extra for testing in other languages.

How does it work?

Getting started...

How does it work?

We've made it as easy as possible to get started with your very own Private Panel — here's a quick rundown of the details:

  • We'll manually approve all users within 1 working day to ensure the quality of your panel
  • You'll get your Private Panel all to yourself — your folks will remain separate from the main WhatUsersDo panel
  • You'll receive basic profile information about the members of your panel (email, name, and date-of-birth)
  • You'll have the option to display a personalised message to your Private Panel users through our platform
  • We'll pay members of your Private Panel for their time and insights via PayPal (£8 per test as standard)

How do I get the most out of Private Panel?

How do I get the most out of Private Panel?

Here are a few tips we've gathered from working with Private Panel clients across a range of sectors — follow these to make sure you get the right people on your panel, and keep them engaged:

  • Invite 4 times as many users as you actually need, to get the right amount of people to actually register – so, if you're looking to test with 40 users, invite 160
  • If recruitment is taking longer than expected, keep inviting users until you get the required amount of people on your private panel
  • Test regularly to keep your panel engaged 

Note: If users on your private panel don’t complete enough tests within 2 weeks, we’ll have to close the order – but don’t worry, the panel itself will remain open for 3 months.


Private Panel CTA

Want to find out more about setting up your own Private Panel?   


Request a demo »     or call +44 (0)203 907 6677