+44 203 907 6677

Find your perfect UX testing plan

We offer plans to suit all businesses


Ad-hoc testing for those getting started with UX



for 10 user test videos (ex. VAT)

Compare plans

✓ Pay as you gopurchase testing credits in packs of 10 (1 credit = 1 user testing video)

✓ WhatUsersDo platformaccess to our UX testing platform

✓ Email supportlimited support







For those who want to make UX testing business-as-usual



per year (ex. VAT)

Compare plans

All of the Project features, plus:

✓ Unlimited testing: run regular testing across multiple audiences and devices

✓ Instant Audiences: access to our ready-made tester groups such as Homeowners and Parents

✓ Private Paneltest with your own customers as well as our global panel of 30,000+ users

✓ Dedicated Customer Success Manager to help you get the most from the platform


Get help and analysis from our UX research team

+44 (0) 203 907 6677


for a personalised quote

Compare plans

All of the WhatUsersDo platform features, plus:

✓ UX Research teamour in-house UX planners and researchers will design and analyse your UX tests

✓ In-person training workshops to help you embed insights across your organisation

✓ Audits and reviews:  optional UX maturity and Google Analytics reviews

✓ Moderated testing:  optional remote and lab testing

Link to full comparison


How does Unlimited testing work?

We offer three Unlimited testing plans to suit your needs: Start, Grow and Scale, all of which allow you to run all of the UX testing you need without worrying about testing credits (subject to the following annual fair usage caps: Start—700 tests, Grow—1,400 tests, Scale—2,000 tests).

For a full breakdown of features and services on our Unlimited plans, just get in touch and one of our team will get back to you to discuss your requirements.

How does the free trial work?

If you just want to try out the service, all you need to do is sign up for the free trial and you'll recieve 3 free credits in your account. You'll then have the chance to design and launch a test yourself, and receive full support from our Customer Success team to ensure you get the most out of it.

Who is on your Panel?

We have over 30,000 active Panel Members across UK, USA, France, Germany and Netherlands. They only get a few tests each month to prevent them becoming "professional testers".

We reward them for each test they take and that's included in the price.

What's a Private Panel?

Our Private Panel feature allows you to invite your own customers to test with, at no extra cost. We take care of the recruitment and incentive payments for you, so you don't have to! For more information, see our Private Panel page.

How can I get the right people to test?

You can profile users online including Age, Gender, Device Type, Socio-economic Group and by asking them one online screener question.

Desktop testing is available for all countries, in addition smartphone and tablet testing is available for UK and USA panels.

full feature comparison


for 10 credits
per year
per year
per year
for a quote
Testing volume10UnlimitedUnlimitedUnlimitedBespoke
Max. participants per study-4050100Bespoke
Access to our international audience panels
Advanced audience targeting
Instant Audiences
Private Panel (test with your own customers)-







Third-party recruitment---
Test scheduling and cloning
Surveys & metrics
Video analysis tools
Seat licenses-36UnlimitedBespoke
Number of brands you can test with-2820Bespoke
Dedicated Customer Success Manager-Research Team
Test design review--
In-person remote UX training workshop(s)-


per workshop


per workshop


per workshop


per workshop

User sessions analysed by our UX Research team--


per year


per year

Research study design--24Bespoke
Google Analytics review by our UX Research team-P.O.AP.O.AP.O.AP.O.A
Translation & subtitling of videos-P.O.AP.O.AP.O.AP.O.A
Custom panel build-from £4,000from £4,000from £4,000from £4,000
Custom pre-test survey(s)-£1,500 each£1,500 each£1,500 each£1,500 each
UX Maturity Review / UX Audit----
Remote Moderated testing----
Moderated (in-office) testing----
Moderated (lab) testing----
Website Usabillity Scale (WUS)
Net Promoter Score (NPS)
Quantitative user metrics (Effectiveness, Satisfaction and Efficiency)
Survey exit questions


Pricing Styling