During 20+ years of working in digital Lee became increasingly frustrated with the amateurish way that companies were making important design decisions. Personal opinions, hunches and incomplete data were driving experience design. And not User Insight.
Lee started WhatUsersDo to fix this by making User Research and UX Testing BAU.
Please drop him a line if you'd like to discuss your UX challenges or if you'd like him to present at your event or to your team on subjects like...
- User Experience trends
- why teams that increase their exposure to users create better digital experiences
- the future of User Research
- how the WhatUsersDo Platform helps the likes of Tesco and Virgin Atlantic deliver great experiences.
Lee is a member of the User Experience Professionals' Association.