WhatUsersDo 2017 upgrade: we’ve basically created a super spy Better at revealing user behaviour insights & helping your business grow using them

Spy UX testing tool

Photo credit: X-Ray Delta One via VisualHunt

The WhatUsersDo platform just got more intelligent and well-spoken, thanks to you guys – our users.

For the past few months, our dev team has been working on a major upgrade of our UX testing platform – as well as the ad-hoc improvements we released throughout 2016.

We conducted UX tests and research to find out what our users needed so we could build valuable features for them.

The result? An upgraded platform that’s as effective as having a spy living among your audience, reporting back with the most business critical insights.

Feel free to register your WhatUsersDo account under the name “M”, and the company name “MI5” .

The revamped platform comes with upgrades including:

  • Improved reportingquantitative data to beef up the qualitative goodness you’ve always enjoyed
  • Deeper, better insights – greater customisation options when setting up your tests, so you get deeper, more relevant insights
  • Better collaboration – add notes to your dashboard for all collaborators to see, and no one misses a beat
  • Unlimited UX testing – new for 2017 are our Unlimited Testing plans, which allow you to (surprisingly) run as many tests as you reasonably need without running out of credits

With this raft of improvements comes our first price update in 4 years. Here’s a summary of the additional power you’ll be getting for your money.

1. Improved Reporting

Quantitative data displayed simply and concisely

In the last round of updates to the platform, we introduced one-by-one presentation of tasks and added an instructional structure to the task-writing process.

This was partly to reduce the occurrence of poorly written tasks, by customers who are new to UX.
However, this change has also allowed us to track certain UX performance metrics, across multiple users performing the same task.

UX metrics task completion

You’ll now be able to see in numbers (displayed as simple bar or pie charts):

  • Task completion rate
  • Perceived ease of use
  • Average time on task
  • Website Usability Scale (WUS) score, per tester and on average
  • Net Promoter Score (NPS), with percentage figures for promoters, passive users and detractors

You can see all this in the “Metrics” tab of your WhatUsersDo dashboard.

2. Deeper, Better Insights

More specific insights about more specific audiences

As with all research, better methodology leads to better insights when running UX tests.

So, when launching a UX test, you’ll now start by choosing the audience with which you’d like to test. This means you’ll think about the user and their needs, before delving into your product and the ways with which it can be interacted.

As well as existing customisation options (such as sex, economic group, age range etc.), you can now use our “Instant audiences”.

UX testing tool audiences

Instant audiences are ready-made groups of people who have been conveniently saved under the same category, based on their shared characteristics or lifestyles. So, instead of having to pre-screen or filter for specific audiences, we’ve done the hard work for you and brought some of our most-requested audience groups to you. 

Instant audiences include:

  • Digital naturals – people who use the Internet every day, at home or work, for 21+ hours per week
  • Online shoppers – people who use the Internet to buy goods or services, weekly or daily
  • Young professionals – 20-39 year olds who are in full- or part-time employment and in white- or pink-collar roles 
  • Homeowners – people who either have a mortgage or own a home outright
  • Parents – people with 1 or more children under the age of 18

You can choose from the Instant audiences on the “Start a test” page.

3. Better Collaboration

Improved knowledge sharing and communication

There used to be no way to document useful information about your UX tests within our platform.

Now, there’s a whole tab dedicated to “Notes” within your main dashboard. This is especially valuable if you have one WhatUsersDo account being shared by multiple people.

UX testing tool collaboration

It means if you or your colleagues have a bright idea while using the platform, you can just create a note there and then.

Here are examples of brain nuggets that wouldn’t fit anywhere other than in the notes tab:

  • Team actions, based on what you’ve seen in your UX testing results
  • Ideas for types of UX tests you can run in the future
  • Notes regarding the planning and structure of test scripts
  • Links to resources which may add context or depth to the results of your tests

Basically, you can talk to all teammates in one go and have all the information saved in one place.  

4. Unlimited UX testing

For a truly embedded user-centred culture

So, we’ve always said, “Test before, during and after you launch projects. Put users and their needs at the heart of everything you do. UX testing makes that easy!”

But our existing subscription plans didn’t necessarily make this goal easy to achieve for everyone. Many people didn’t seem fond of opening the wallet (over and over) each time they needed to run UX tests.

Enter our “Unlimited UX testing” plans. No more worrying about credits or rising costs the more you test.

You can run as many UX tests as you need, as often as you need… all for a fixed annual fee. Check out our pricing page for more details on unlimited UX testing, or get in touch for more information.

Send our super spy on a trial mission and see its value in action

If you’re a regular on our site, you probably know about the enticing results our users get from UX testing.

Rather than go on about ourselves even more, I suggest you give our free trial a go. See for yourself whether UX testing really is amazing… or if we’re just loud, overexcited pigeons.

(P.S. I don’t know why I chose pigeons either.)

Our UX blog is on the move...

We're now publishing all of our brand new content on the UserZoom UX blog. All of our previously published articles will also be migrating to UserZoom over the coming months.

Don't worry, we'll still be just as accessible, interesting, helpful and entertaning as ever. We just have a different name and an owl instead of a question mark for a logo.

Come say hello!

Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.

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