How to create user-friendly content formats [WhatMarketersDo Podcast]

Host: Timi “Big Papa Timi” Olotu (Content)
Guest: OJ “Reverse Jo” Quevedo (Social Media)
Guest: Tom “Dr GreenTom” Lloyd (Head of Marketing)

When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself.

How will it be presented (visually and structurally)? How will it look (stylistically)? How will it be promoted? How long should it be?

Even if you’ve written an article that’s rad to the power of sick, all the factors listed above can detract from or enhance performance.

This is podcast explains how to adopt a user-friendly approach when making decisions about content gating, sponsored content, imagery and length.

Wanna learn more about the user experience of content marketing? Read this long-form, well-formatted, ungated article that explains how to improve the UX of your content marketing.

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Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.

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