How to create user-friendly content formats [WhatMarketersDo Podcast]
When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself.
How will it be presented (visually and structurally)? How will it look (stylistically)? How will it be promoted? How long should it be?
Even if you’ve written an article that’s rad to the power of sick, all the factors listed above can detract from or enhance performance.
@whatusersdo I love the content on your blog, but you really should do something about your typography. I find it really hard to read.
— Per Axbom (@axbom) November 17, 2016
This is podcast explains how to adopt a user-friendly approach when making decisions about content gating, sponsored content, imagery and length.
Wanna learn more about the user experience of content marketing? Read this long-form, well-formatted, ungated article that explains how to improve the UX of your content marketing.
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