The relationship between user experience & brand [WhatMarketersDo Podcast]
Whenever the terms “UX” and “brand” come up in the same discussion, the common denominator is usually one concept – “experience”.
What are people thinking and feeling while interacting with your company? Or while using products created or supplied by your company?
If brand and UX are experience-based ideas, where’s the line between the two (if there’s even one at all)?
We reckon companies give themselves a serious edge when they have a clear idea of what each term means, and strategies for enhancing both.
In this podcast, you’ll learn how to add a devastating hybrid weapon to your marketing arsenal, by combining the powers of brand and user experience.
And if you’d like some light reading on a similar topic, check out our #uxchat roundup, “Is UX the future of branding?”
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