The relationship between user experience & brand [WhatMarketersDo Podcast]

Host: Timi “Big Papa Timi” Olotu (Content)
Guest: OJ “Reverse Jo” Quevedo (Social Media)
Guest: Tom “Dr GreenTom” Lloyd (Head of Marketing)

Whenever the terms “UX” and “brand” come up in the same discussion, the common denominator is usually one concept – “experience”.

What are people thinking and feeling while interacting with your company? Or while using products created or supplied by your company?

If marketing and UX are experience-based ideas, where’s the line between the two (if there’s even one at all)?

We reckon companies give themselves a serious edge when they have a clear idea of what each term means, and strategies for enhancing both.

In this podcast, you’ll learn how to add a devastating hybrid weapon to your marketing arsenal, by combining the powers of brand and user experience.

And if you’d like some light reading on a similar topic, check out our #uxchat roundup, “Is UX the future of branding?

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Our UX blog is on the move...

We're now publishing all of our brand new content on the UserZoom UX blog. All of our previously published articles will also be migrating to UserZoom over the coming months.

Don't worry, we'll still be just as accessible, interesting, helpful and entertaning as ever. We just have a different name and an owl instead of a question mark for a logo.

Come say hello!

Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.

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