Web Optimization

Let's Talk About SUX

Underwhelming performance in the basket? Let’s talk about SUX… The embarrassing talk ecommerce pros don’t wanna have

  68% of potential customers abandon during checkout (representing $3 trillion worth of sales for the ecommerce industry). Yet, everyone...

5 things multi-channel retailers can learn from Schuh

Schuh's Deputy Head of E-commerce shared some of the secrets of their multi-channel success in a recent Webinar. In this...

Virgin Atlantic Puts Customer Feedback At The Heart of Their Digital Services With WhatUsersDo

Virgin Atlantic has signalled its intent to deliver great multi-channel customer experiences by hiring WhatUsersDo, an international remote user experience...

Special Offer @ Mind The Product Conference: 27/09/13

WhatUsersDo will be exhibiting at Mind the Product 2013. Mind the Product 2013 is a one-day, one-track conference that brings together...

Why Website Analytics Only Give You Half the Picture

We rely on web analytics software to measure and dissect user activity, marketing effectiveness and performance metrics across our online...

UX Challenge: How to Choose The Right Approach

User Experience Professionals, Marketers and Ecommerce managers have an arsenal of research tools available to them but how do you...

Are Marketing Executives Growing Their Own IT Departments?

An Accenture survey finds chief marketing officers aren’t happy with the pace of enterprise technology, and are taking their own...

5 Ways CMOs Can Master Their Online Customer Experience

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages...

Product Video Usability Guidelines and Best Practices

-The guest post by Mauricio Prinzlau, courtesy of Usability Geek, provides excellent guidelines on how to get the best usability with your...

5 Guidelines For Improving Your Blog’s User Experience

Many thanks to Brian Dean for our guest post which comes curtesy of Usability Geek. It seems that everyone and their brother today is...