ux testing

Awkward Watering Can

Why Are Badly-Designed Products Successful? A Q&A with Jakob Nielsen

  We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So: if badly-designed...

Let's Talk About SUX

Underwhelming performance in the basket? Let’s talk about SUX… The embarrassing talk ecommerce pros don’t wanna have

  68% of potential customers abandon during checkout (representing $3 trillion worth of sales for the ecommerce industry). Yet, everyone...

Frustrated UXer

How to Prioritise Your UX Projects: A Q&A with Jakob Nielsen

  Many UXers face the challenge of addressing multiple usability issues across different areas of a business. With so many variables in play—the needs of your users,...

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...

Cassette

How UXers Can Win In The “Legacy” Corporate World: A Q&A with Jakob Nielsen

Here’s Jakob Nielsen’s take on UX in corporates that have legacy systems and attitudes. It’s taken from my recent Q&A,...

5 UX Tests Marketers Should Try Right Now

5 UX Tests Marketers Need to Try Right Now

If you’re anything like me, UX testing isn’t the first thing that comes to mind when you think about improving...