ux testing

pride and prejudice first lines

How to avoid bias in user testing

Before we get into the whole ‘bias’ thing, let’s just try and figure out the difference between fact, opinion and...

spam museum

Why you should test your newsletter sign-up forms

Email rules. In digital marketing we’ve gone through the long-drawn out cycle of everyone thinking email marketing is terrific, to...

Samuel Johnson painting by Joshua Reynolds

A user friendly dictionary of UX terms, phrases and abbreviations

In the week that Samuel Johnson, the 18th century lexicographer who wrote the English language’s most comprehensive dictionary, celebrates his...

lion camouflaged in the wild

What is guerrilla testing and how do I use it?

A UX beginner’s guide to the what, why and how of guerrilla testing. The pros, the cons and how to...

four dogs on leashes in a park

What are ‘leading questions’ in UX tests and how can you avoid them?

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls...

jellyfish floating in the sea

20 questions and instructions to avoid when running a UX test

Who loves telling people what to do? Dictators and lazy people. Mainly. Now I know you’re probably not a dictator...

playing cards thrown in the air

What is card sorting and why is it important to your site’s UX?

Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX...

Growth hacking book Sean Ellis Morgan Brown

Understanding the pivotal role UX plays in growth hacking, by its inventors An interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”

I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I...

navigation UX user experience

Navigation UX: Finding Your Way To Users’ Hearts Hazel Ho, User Researcher, drops some knowledge on retailers

It’s a new year, which means new resolutions (that will be broken in two weeks’ time)! This year’s list consists...

Why do we call it “remote” UX testing, not “in-home” UX testing?

Do you guys know Lee Duddell? Dudds? The Duddster? El Dudderino? Well, here he is. While he’s neither “Big” nor...