personas

some people standing against the wall, they may not have heads

How to create personas using Google Analytics Give life to your data for completely free!

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found...

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What are anti-personas and why don’t we want them using our products

We’ve all heard of personas – the people who we expect to use our products and services. But can we...

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How to design the same product for two different personas

In this week’s #UXchat, we’re discussing a common concern of many businesses: how do you develop the same product for...

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Highlights from our AMA with Peter Hornsby, UX manager and columnist at UX Matters

Last week on our UX community Slack channel, we hosted a live AMA session with Peter Hornsby, UX Manager at Distribution...