Multi-channel

How a leading retailer used insight to improve omni-channel conversions

With a mission of providing their customers with a “unique and exciting retail environment” schuh had invested heavily in their...

Confronting The Travel Booking Experience

Guest Post by Faris Yakob who is the Creative Braintrust Creativity Expert and Founder of GeniusSteals. USER EXPERIENCE DESIGNERS HAVE LONG CHALLENGED...

Are Marketing Executives Growing Their Own IT Departments?

An Accenture survey finds chief marketing officers aren’t happy with the pace of enterprise technology, and are taking their own...

Happy Omni-Channel Xmas!

2013 looks to be the Omni-Channel Xmas. With more than 24% of UK consumers shoppers using their Smartphone to Xmas...

Five Key Themes for Fashion E-commerce Success – H&M, ASOS

So here’s the bad news. It’s no longer enough for your site to be ‘usable’ and ‘intuitive’. Today’s best in...

Multi-Channel User Experience – An Insights Presentation

Lee Duddell, Founder of WhatUsersDo, recently gave a presentation at Marketing Week Live, June 2013 where he discussed Multi-channel User...

When it comes to marketing, you are not your customer!

At WhatUsersDo we are fond of saying your employees are not your testers. This article by Shawn Graham places the...

Five Tips for Successful Multi-Channel Conversion

This article first featured in CMS Newswire on the 8th of November 2012. With smartphone use growing and tablet sales set...