hippos

Balancing user and business objectives

13.5 expert opinions on how to balance business and user objectives

Many of us have been there – someone with enough authority wants us to do something that'll hurt users but temporarily boost key metrics. So what do you do when business and user objectives don't meet? We asked 13.5 (you heard right!) experts how they handle it...

Hungry hungry hippos

Enemies of UX and how to kill them: #1 HiPPOs

The HiPPO’s only customer is their ego, and you best believe the customer is always right. This is going to be a tough fight...