google analytics

some people standing against the wall, they may not have heads

How to create personas using Google Analytics Give life to your data for completely free!

In this ‘how-to’ guide, we reveal how you can create multiple buyer personas using all that lovely aggregated data found...

Measuring spoons

How to measure UX test improvements using Google Analytics See how we do it, using the WhatUsersDo blog as a guinea pig

A recurring issue (even among our customers) is that most of us simply suck at measuring the business improvements achieved...

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

Let's Talk About SUX

Underwhelming performance in the basket? Let’s talk about SUX… The embarrassing talk ecommerce pros don’t wanna have

  68% of potential customers abandon during checkout (representing $3 trillion worth of sales for the ecommerce industry). Yet, everyone...

Confused People

5 things UX testing can do that Google Analytics can’t

Google Analytics (GA) data can tell you “what’s happening”, but not “why” – and exactly what you need to change...