gamification

What makes gamification a powerful tool in user experience?

The modern gaming industry is a force to be reckoned with. In 2016, an estimated 2.6 billion gamers worldwide (according...

maslow hierarchy of needs

A brief guide to psychology principles in UX design

In this week’s #UXchat, we’re discussing various psychology principles and their relevance in UX design.  We recently explored the subject...

game theory, gamification

Have you ever applied game theory or its aspects to UX design? [a #uxchat roundup] Games that facilitate the UX process [a #uxchat roundup] with Aleksandra Melnikova

Last week on #uxchat, we discussed the application of game theory or its aspects to UX design. How did that...