expert opinions

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25 expert opinions on the importance of UX in marketing If you build it, will they come? And if they come, will they be able to use it?

What do we know already know about marketing? Well as a very experienced digital marketing writer person, I believe it’s...

28 Expert Opinions on User-centred Product Management

The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to...

22 Expert Opinions on UI Design Trends for 2017

Opinions ain’t worth jack and a good UI is based on solid user research, not an ability to copy experts....

Balancing user and business objectives

13.5 expert opinions on how to balance business and user objectives

Many of us have been there – someone with enough authority wants us to do something that'll hurt users but temporarily boost key metrics. So what do you do when business and user objectives don't meet? We asked 13.5 (you heard right!) experts how they handle it...

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21 expert opinions on ecommerce checkout UX

When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re...

Mobile Usability

21 Expert Opinions On The Future Of Mobile Usability

We’ve recently taken a look at what users think of the mobile experience as part of our research into the mobile...