Customer Experience

man's arm with world map tattoo

What is a customer journey map and why do you need one? Practical advice on placing the customer at the heart of your organisation

Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX...

navigation UX user experience

Navigation UX: Finding Your Way To Users’ Hearts Hazel Ho, User Researcher, drops some knowledge on retailers

It’s a new year, which means new resolutions (that will be broken in two weeks’ time)! This year’s list consists...

Balancing UX CX business

A founder on balancing UX, CX & keeping his business alive Based on an interview with Josh Pigford, CEO of Baremetrics

Most CEOs aren’t beholden to the “UX school of thought” or “that other school of thought”. They’re beholden to their...

customer service user experience

A customer service view on user experience With Clare Burroughs, Customer Marketing Manager at WhatUsersDo

Hi! I’m Clare and I’m the new customer marketing manager at WhatUsersDo. What does that mean? It means that I’m...

CX strategies

CX strategies that keep customers coming back, again and again

The last thing you want is for every ecommerce purchase to be a one-off. Even with a satisfying and efficient...

UX dark patterns halloween

3 chilling UX dark patterns businesses need to kill right now

In the spirit of Halloween I’ve decided to focus attention onto something I find chilling and spine-tingling…dark patterns. Sounds ominous...

A Rare Look Into Sainsbury’s Digital Experience Playbook The UX Crunch @ Sainsbury’s (Tues 20th September 2016) Review

4 or 5 years ago, Sainsbury’s decided it wanted to do this “digital” thing correctly. Not in the cartoonish way...

Bad UX Day

5 ways user experience makes or breaks your day… (Even though you don’t realise it)

Although many people think user experience is some weird thing only geeks talk about, it affects us all every day. Here are some funny ways UX affects you.

flashback friday ux articles

Flashback Friday: Best Articles in UX, Design & Ecommerce This Week (May 30-June 3) What's the best of UX this week?

OJ Quevedo UX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go...

Let's Talk About SUX

Underwhelming performance in the basket? Let’s talk about SUX… The embarrassing talk ecommerce pros don’t wanna have

  68% of potential customers abandon during checkout (representing $3 trillion worth of sales for the ecommerce industry). Yet, everyone...