Content Marketing

Jay Acunzo content marketing

Is your content icky or sticky? [INFOGRAPHIC] Based on an interview with Jay Acunzo, former head of content @ Hubspot

Content, content, content… Everyone talks about it but few seem to care about its quality. The motto seems to be...

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

What marketers can learn from UX

What marketers can learn from UX about not being an ars*hole Including interview with Jay Acunzo, former Google & Hubspot marketer

Here are what we call the 4 P’s of marketing (one of the foundational frameworks of the vocation): Product Price Place  Promotion...

Exceptional content experiences

Balancing intuition & convention to create exceptional experiences With Jay Acunzo, Unthinkable.fm founder and former Googler

All “tried” and true wisdom. All research frameworks. All blog post headline formulas. All began life as experiments. All began...

How to talk to people

How to talk to people like they’re human beings, not marketing pawns With Jay Acunzo, Unthinkable.fm founder and fellow human being

Most of the interactions we have with businesses, from a marketing and user experience (UX) point of view, happen via...

How to create user-friendly content formats [WhatMarketersDo Podcast]

When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself. How...

The lowdown on social media user experience [WhatMarketersDo Podcast] With OJ Quevedo, WhatUsersDo Social Media Manager

Brands tripping over themselves by trying to sell while seeming cool is pretty common on social media – remember Cheerios’...

marketing user experience

How to run user experience tests on marketing

Here are 3 fundamental ingredients for getting head-spinning results from your remote UX tests: To help explain these elements in...

WhatMarketersDo Podcast #003

Content: how does an SEO-first approach affect UX? [WhatMarketersDo Podcast] With Chris Holton, WhatUsersDo Growth Marketing Manager

Only a couple of months ago,  Chris and I (Timi) were regularly having very heated debates. The cause? We disagreed on...

content shock

Fixing the avalanche of crap UX in content marketing The mega-post that'll make your content too legit to quit

Most content marketing is spectacular garbage. You know it and I know it because it’s impossible to avoid the non-stop...