Content: how does an SEO-first approach affect UX? [WhatMarketersDo Podcast] With Chris Holton, WhatUsersDo Growth Marketing Manager

17th October 2016 Timi Olotu

Host: Tom “Dr GreenTom” Lloyd (Head of Marketing)
Guest: Chris “Hotlon Bling” Holton (Growth Marketing)
Guest: Timi “Big Papa Timi” Olotu (Content)
Facilitator: OJ “Reverse Jo” Quevedo (Social Media)

Only a couple of months ago, Chris and I (Timi) were regularly having very heated debates.

The cause? We disagreed on what the approach to creating content for WhatUsersDo should be. It came down to this, “How important a role should SEO play when creating content?”

I won’t try to paraphrase our arguments in here, because that will inevitably do neither side justice – but you can listen to both sides above.

In the end, we concluded that we both have the same goal – to offer our users the best experience possible. The only discussion was concerning the best way of achieving that.

Check out the podcast and leave a comment telling us what you think about the eternal question, “To SEO, or not to SEO?”

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Timi Olotu

Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.