Content: how does an SEO-first approach affect UX? [WhatMarketersDo Podcast] With Chris Holton, WhatUsersDo Growth Marketing Manager

Host: Tom “Dr GreenTom” Lloyd (Head of Marketing)
Guest: Chris “Hotlon Bling” Holton (Growth Marketing)
Guest: Timi “Big Papa Timi” Olotu (Content)
Facilitator: OJ “Reverse Jo” Quevedo (Social Media)

Only a couple of months ago,  Chris and I (Timi) were regularly having very heated debates.

The cause? We disagreed on what the approach to creating content for WhatUsersDo should be. It came down to this, “How important a role should SEO play when creating content?”

I won’t try to paraphrase our arguments in here, because that will inevitably do neither side justice – but you can listen to both sides above.

In the end, we concluded that we both have the same goal – to offer our users the best experience possible. The only discussion was concerning the best way of achieving that.

Check out the podcast and leave a comment telling us what you think about the eternal question, “To SEO, or not to SEO?”

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Our UX blog is on the move...

We're now publishing all of our brand new content on the UserZoom UX blog. All of our previously published articles will also be migrating to UserZoom over the coming months.

Don't worry, we'll still be just as accessible, interesting, helpful and entertaning as ever. We just have a different name and an owl instead of a question mark for a logo.

Come say hello!


Timi is a London-based copywriter and full-time marketing sceptic – there are now more unvalidated opinions out there than ever.

He became a UX testing enthusiast after seeing its power while working at TUI – the world’s largest travel, leisure and tourism company. He then joined WhatUsersDo to sharpen his UX knowledge and work side-by-side with the field’s best and brightest.

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