Be Good to Your Users

The blog about user-friendly design & why it makes business sense

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Be Good To Your Users Blog
SaaS Dashboard Data Overload

Why (And How) Marketers Should Look Beyond SaaS Dashboards

With more than 3,500 marketing SaaS providers in the market today, it seems marketers are spoiled by the range of...

UX new frontiers

One small step for a UX designer, one giant leap for UX design Jeremy Thomson, former lead UX designer at EA Sports, on moving his career from Canada to Japan

In many ways, leaving a job at a world-renowned gaming company – a job which you love – to start...

UX testing challenges

3 aspects of running UX tests that I didn’t enjoy

WhatUsersDo pays me to write nice things about UX testing – so… what’s possessed me to write an article with...

eCommerce inventor

Why the man who invented eCommerce didn’t bet on data

Michael Aldrich invented online shopping in 1979 – and geriatric grandmother, Mrs Jane Snowball, was one of the first people...

A Rare Look Into Sainsbury’s Digital Experience Playbook The UX Crunch @ Sainsbury’s (Tues 20th September 2016) Review

4 or 5 years ago, Sainsbury’s decided it wanted to do this “digital” thing correctly. Not in the cartoonish way...

Console Timeline

UX/UI Design in Video Games The UX Crunch @ Webcredible (Tues 30th August 2016) Review

If you’ve ever been left fuming at the experience of playing a game, this UX Crunch event had answers for...

The free user testing tool to rule them all – now with new features 91.2% of those who signed up have been so happy they’ve stayed

The best way to improve your website, marketing assets or design is by watching how people use these things –...

How the UX of buying cricket tickets leaves users in a sticky wicket

Sales of County cricket tickets and UK attendance have been declining for the past few years. Ex-professionals have blamed a...

content shock

Fixing the avalanche of crap UX in content marketing The mega-post that'll make your content too legit to quit

Most content marketing is spectacular garbage. You know it and I know it because it’s impossible to avoid the non-stop...

New feature: Test Cloning Blade Runner or Moon? Replicant or Clone? Blade Runner or Moon? Replicant or Clone?

The idea for our newest feature came from a conversation I overheard between one of our onboarding services managers and...