Be Good to Your Users

The blog about user-friendly design & why it makes business sense

Join our once-a-week newsletter for the best UX articles across the entire web and our blog

 
Be Good To Your Users Blog
eCommerce inventor

Why the man who invented eCommerce didn’t bet on data

Michael Aldrich invented online shopping in 1979 – and geriatric grandmother, Mrs Jane Snowball, was one of the first people...

A Rare Look Into Sainsbury’s Digital Experience Playbook The UX Crunch @ Sainsbury’s (Tues 20th September 2016) Review

4 or 5 years ago, Sainsbury’s decided it wanted to do this “digital” thing correctly. Not in the cartoonish way...

Console Timeline

UX/UI Design in Video Games The UX Crunch @ Webcredible (Tues 30th August 2016) Review

If you’ve ever been left fuming at the experience of playing a game, this UX Crunch event had answers for...

The free user testing tool to rule them all – now with new features 91.2% of those who signed up have been so happy they’ve stayed

The best way to improve your website, marketing assets or design is by watching how people use these things –...

How the UX of buying cricket tickets leaves users in a sticky wicket

Sales of County cricket tickets and UK attendance have been declining for the past few years. Ex-professionals have blamed a...

content shock

Fixing the avalanche of crap UX in content marketing The mega-post that'll make your content too legit to quit

Most content marketing is spectacular garbage. You know it and I know it because it’s impossible to avoid the non-stop...

New feature: Test Cloning Blade Runner or Moon? Replicant or Clone? Blade Runner or Moon? Replicant or Clone?

The idea for our newest feature came from a conversation I overheard between one of our onboarding services managers and...

See no evil

3 experts on persuading colleagues to embrace user-centred design

Imagine going to work every day, knowing your non-UX colleagues believe they couldn’t survive without deep customer understanding (and, by...

Mobile Device Port

Porting Designs Across Platforms Ruins UX

A joint WhatUsersDo and NN/g user research study concluded that porting a UI designed for one device to another harms...

Rokker Business Design Lenses

The genius design concept businesses need (but haven’t heard of) Andy Rogers, founder of Rokker, on how “business design” perfects user experience

You know when a company makes noise about becoming “user-centred”, or “customer-focussed”, or “digital-first…” or any other nice-sounding, double-barrelled aspiration?...