4 UX Strategies You Should Adopt During Mobile Application Development

mobile application development UXIf you check out the app store, you will notice one thing 5-star rated applications have in common – they’re often praised for offering a user-friendly experience.

To help you recreate this kind of success, I’m going to explain 4 user-friendly app development strategies which have stood the test of time.

1. Choose the right colour palette

Ever wondered why the ‘Delete’ button is almost always red and the ‘Submit’ button is almost always green? Or why Facebook is all blue? The answer is colour psychology. Designers need to make judgment calls regarding correct colour usage, in different parts of an app. Apply the Triune Brain model to your design and you’ll take advantage of how the human brain responds to visual stimulus.

Although colour is just one of many factors affecting the overall aesthetic of your application, it’s an important one. For a quick reference, check out this giant colour wheel to see what colours mean across different cultures.

2. Create a personalisation strategy

Mix. Weigh. Pay. It’s that simple at Menchie’s, a frozen yogurt shop. The co-founders wanted people to have the freedom of creating a personalised experience, which can be shared with friends and family.

People love getting pampered and you can add multiple flavours of personalisation into your app. Track users’ past behaviour, frequent searches and interests – securely, of course – and use the data to add little touches of personalisation. For example, if a user frequently buys books online, you can track which genre they buy most often. Then send notifications about new releases, discount coupons and recommendations.

Digital branding

Photo credit: Melon Media

3.Make the onboarding process easy

Remember your first flight? Remember the anxiety and excitement you felt when the plane took off? But everything eased up once you were given a step-by-step demonstration of how to tie your seat belt and use your mask in case of an emergency.

Every new user who downloads your app should be treated in a similar manner. Demonstrate how quickly they can start using your app. This will not only attract new users, but also retain your existing ones. Provide multiple options for new registrations. Collect only data which is required for the app to work. Don’t make users fill in long registration forms. Users will be signing up in droves.

4. Understand how to influence people’s behaviour, using user research

If you are building an app, then you should be able to answer the question, “Which product’s users am I going to steal?”

That’s a mean thing to say. But hey, you’re a business, not a charity. But stealing a customer is not easy – you have to really hit the spot for users.

Start with research – remembering to combine qualitative (e.g. UX testing) and quantitative (e.g. analytics) research methods. What is your target audience? Who are your competitors? Which problem are you are trying to solve? In which areas you can beat your competitors?

Only after you understand your target audience can you truly design a better experience.

For example, Google Analytics may show users dropping off once they reach the ‘Signup’ screen – but is that enough? Nope. You’ll still need to know why users are failing to complete this all-important step. Applying qualitative user research methods will help you figure out why users are dropping off and the exact causes of friction.

Building a mobile app isn’t a one-size-fits-all kinda thing, so give each factor the attention it deserves.

 

This short and sweet article comes courtesy of the Quovantis app development team.

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Shruti Sharma

Shruti Sharma is a content developer at Quovantis Technologies. Quovantis is a leading mobile application design company. She writes with guidance from the mobile development practice.

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