Five tips to ensure your website is ready for Christmas

Hi all,

This is our latest blog post currently appearing in the Direct Commerce Association blog.

With over £6.8 billion spent online in the UK in the 2010 Christmas season and predictions that this will increase again this year, you need to be sure your website is up to the job. We’ve compiled five simple tips that will help website owners increase the number of Christmas visitors who become shoppers.

Here is the link to the full article

Here are our Top 5:
TIP 1: Get your FAQs into shape
TIP 2: Build trust with your returns policy
TIP 3: “Let it snow, let it snow, let it snow” (please don’t)
TIP 4: Test website performance
TIP 5: Run a gifting usability test

If you have a different Top 5 or you can make this a top 10 we would love to hear from you!

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