Product management

Everything you need to know about the planning, prototyping, building and ongoing usability of your product, from a UX point of view. Our most popular posts include these expert opinions on user-centred product management, the best way to manage lean UX and a guide to using customer journey maps.

Awkward Watering Can

Why Are Badly-Designed Products Successful? A Q&A with Jakob Nielsen

  We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So: if badly-designed...

Frustrated UXer

How to Prioritise Your UX Projects: A Q&A with Jakob Nielsen

  Many UXers face the challenge of addressing multiple usability issues across different areas of a business. With so many variables in play—the needs of your users,...