Product management

Everything you need to know about the planning, prototyping, building and ongoing usability of your product, from a UX point of view. Our most popular posts include these expert opinions on user-centred product management, the best way to manage lean UX and a guide to using customer journey maps.

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A brief guide to Minimum Viable Product (MVP) in UX design

In this week’s #UXchat, we’re discussing Minimum Viable Product (MVP) and its role in UX design. We’ll be explaining the...

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How to design the same product for two different personas

In this week’s #UXchat, we’re discussing a common concern of many businesses: how do you develop the same product for...

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A brief guide to web vs native apps

In this week’s #UXchat, we’re discussing web and native apps and answering almost all of the following questions… What’s the...

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14 deeply pleasing Google microinteractions and easter eggs

It’s very easy to badmouth Google, and there’s plenty of justifiable criticism levelled at the company’s monopoly over the internet....

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A brief guide to user experience maps in all their various forms In this week's #UXchat we discuss customer journeys, experiences and stories, and how to map them

In researching this article about creating different experience maps – mainly by sending OJ, our ace head of social, into...

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What is a customer journey map and why do you need one? Practical advice on placing the customer at the heart of your organisation

Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX...

28 Expert Opinions on User-centred Product Management

Throughout December we’ll be updating and republishing a few of our favourite articles from the first half of the year...

Growth hacking book Sean Ellis Morgan Brown

Understanding the pivotal role UX plays in growth hacking, by its inventors An interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”

I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I...

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Flashback Friday: Best Articles in Product Management This Week (Nov 7-11) What's the best of Product Management this week?

OJ QuevedoUX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go round....

flashback friday ux

Flashback Friday: Best Articles in Product Management This Week (Oct 10-14) What's the best of Product Management this week?

OJ QuevedoUX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go round....