Product management

28 Expert Opinions on User-centred Product Management

The definition of product management and what it entails seems to change from company to company—and, irritatingly, from person to...

Growth hacking book Sean Ellis Morgan Brown

Re-introducing growth hacking: misunderstood gem & friend to UX Interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”

I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I...

Team Meeting

What’s the Best Way to Manage Lean UX? A Q&A with Jakob Nielsen

  Getting members of your team involved in the design process in a Lean UX environment can be extremely valuable… and potentially...

Awkward Watering Can

Why Are Badly-Designed Products Successful? A Q&A with Jakob Nielsen

  We’ve all come across it in our everyday lives—products that are seemingly popular in spite of their terrible UX. So: if badly-designed...

Frustrated UXer

How to Prioritise Your UX Projects: A Q&A with Jakob Nielsen

  Many UXers face the challenge of addressing multiple usability issues across different areas of a business. With so many variables in play—the needs of your users,...