Marketing and UX

Everything you need to know about marketing and user experience. How do they influence each other? Is marketing without UX like throwing darts in the dark? To help answer these questions, check out how growth-hacking can be applied to UX, what marketers can learn from UX and these expert opinions on the importance of UX in marketing.

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Flashback Friday: Best Articles in Digital Marketing This Week (Nov 14-18) What's the best of Digital Marketing this week?

OJ Quevedo UX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go...

The relationship between user experience & brand [WhatMarketersDo Podcast]

Whenever the terms “UX” and “brand” come up in the same discussion, the common denominator is usually one concept –...

whatmarketersdo podcast, user research, market research

User research vs market research [WhatMarketersDo Podcast] With the WhatUsersDo marketing team

Did you know the people you sell to tell lies? Did you know they’re not always the best at coming...

The lowdown on social media user experience [WhatMarketersDo Podcast] With OJ Quevedo, WhatUsersDo Social Media Manager

Brands tripping over themselves by trying to sell while seeming cool is pretty common on social media – remember Cheerios’...

UX marketing perfect time

When to start UX testing for marketing

There are strategic periods when starting UX testing for marketing will have the energising effect of an oasis in the...

Digital branding

Marketing beginner’s guide to UX testing

User experience (UX) is everything that happens to people – physically and emotionally – as they interact with your marketing...

marketing user experience

How to run user experience tests on marketing

Here are 3 fundamental ingredients for getting head-spinning results from your remote UX tests: To help explain these elements in...

marketing UX gold mine

Making a marketing business case for UX testing

If you’re here, you probably know what remote UX testing is and the basics of how it works. Your next...

The user experience of online advertising [WhatMarketersDo Podcast] With Sally Graham, WhatUsersDo Head of UX Research

You’ve seen them… following you around. Silently blinking while you talk to friends on Facebook. You just can’t get away...

flashback friday ux digital marketing product management ecommerce cro design

Flashback Friday: Best Articles in Digital Marketing and UX This Week (Oct 17-21) What's the best of Digital Marketing and UX this week?

OJ Quevedo UX + Marketing aficionado learning to be more user-centred and community-oriented at WhatUsersDo. Empathy makes the world go...