Marketing and UX

Everything you need to know about marketing and user experience. How do they influence each other? Is marketing without UX like throwing darts in the dark? To help answer these questions, check out how growth-hacking can be applied to UX, what marketers can learn from UX and these expert opinions on the importance of UX in marketing.

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What are anti-personas and why don’t we want them using our products

We’ve all heard of personas – the people who we expect to use our products and services. But can we...

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UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences… The psychology of stories  In our everyday...

spam museum

UX guide to newsletter sign-up forms

Email rules. In digital marketing we’ve gone through the long-drawn out cycle of everyone thinking email marketing is terrific, to...

spoon university pop up

13 egregious pop-ups, manipulinks, confirmshames & ignoble modals GET IT OFF MY SCREEN!!! PLEASE WHY WON'T IT JUST DIE???

Nobody really likes a modal pop-up ad or newsletter sign-up, especially ones that take over the entire screen. Unfortunately they’re...

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25 expert opinions on the importance of UX in marketing If you build it, will they come? And if they come, will they be able to use it?

What do we know already know about marketing? Well as a very experienced digital marketing writer person, I believe it’s...

Growth hacking book Sean Ellis Morgan Brown

Understanding the pivotal role UX plays in growth hacking, by its inventors An interview with Sean Ellis, creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”

I know, I know. You’ve heard all about “growth hacking”. And you’re not into short-term thinking or get-rich-quick schemes. I...

Jay Acunzo content marketing

Is your content icky or sticky? [INFOGRAPHIC] Based on an interview with Jay Acunzo, former head of content @ Hubspot

Content, content, content… Everyone talks about it but few seem to care about its quality. The motto seems to be...

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

What marketers can learn from UX

What marketers can learn from UX about not being an ars*hole Including interview with Jay Acunzo, former Google & Hubspot marketer

Here are what we call the 4 P’s of marketing (one of the foundational frameworks of the vocation): Product Price Place  Promotion...

Exceptional content experiences

Balancing intuition & convention to create exceptional experiences With Jay Acunzo, Unthinkable.fm founder and former Googler

All “tried” and true wisdom. All research frameworks. All blog post headline formulas. All began life as experiments. All began...