Posts by Timi Olotu

Blockbuster innovation fail

In 2017, will businesses stick to a comfortable yet costly path… Or make the inconvenient switch to a rewarding one?

It was the winter of 2014 and I was halfway through a date that was going well. But let’s skip...

How to create user-friendly content formats [WhatMarketersDo Podcast]

When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself. How...

The relationship between user experience & brand [WhatMarketersDo Podcast]

Whenever the terms “UX” and “brand” come up in the same discussion, the common denominator is usually one concept –...

VR MR AR

UX professionals weigh in on VR, AR & MR [#uxchat roundup]

If we’re going to tamper with our reality, there’s one group of people that should have some involvement – user...

whatmarketersdo podcast, user research, market research

User research vs market research [WhatMarketersDo Podcast] With the WhatUsersDo marketing team

Did you know the people you sell to tell lies? Did you know they’re not always the best at coming...

How to sell UX

How to sell UX as skillfully as Jay Z sells water to a well The UX Crunch @ The Rainmaking Loft (Mon 31st October 2016) review

“I sell ice in the winter, I sell fire in hell I’m a hustler, baby, I’ll sell water to a...

The lowdown on social media user experience [WhatMarketersDo Podcast] With OJ Quevedo, WhatUsersDo Social Media Manager

Brands tripping over themselves by trying to sell while seeming cool is pretty common on social media – remember Cheerios’...

UX marketing perfect time

When to start UX testing for marketing

There are strategic periods when starting UX testing for marketing will have the energising effect of an oasis in the...

Digital branding

Marketing beginner’s guide to UX testing

User experience (UX) is everything that happens to people – physically and emotionally – as they interact with your marketing...

marketing user experience

How to run user experience tests on marketing

Here are 3 fundamental ingredients for getting head-spinning results from your remote UX tests: To help explain these elements in...