Posts by Timi Olotu

Why do we call it “remote” UX testing, not “in-home” UX testing?

Do you guys know Lee Duddell? Dudds? The Duddster? El Dudderino? Well, here he is. While he’s neither “Big” nor...

Balancing UX CX business

A founder on balancing UX, CX & keeping his business alive Based on an interview with Josh Pigford, CEO of Baremetrics

Most CEOs aren’t beholden to the “UX school of thought” or “that other school of thought”. They’re beholden to their...

Jay Acunzo content marketing

Is your content icky or sticky? [INFOGRAPHIC] Based on an interview with Jay Acunzo, former head of content @ Hubspot

Content, content, content… Everyone talks about it but few seem to care about its quality. The motto seems to be...

Recycling design

UX design trends are rubbish (but they’re useful rubbish)

Have you ever seen those viral posts, where some genius has turned plastic bottles (gathered from trash) into ornate lights?...

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

What marketers can learn from UX

What marketers can learn from UX about not being an ars*hole Including interview with Jay Acunzo, former Google & Hubspot marketer

Here are what we call the 4 P’s of marketing (one of the foundational frameworks of the vocation): Product Price Place  Promotion...

Spy UX testing

WhatUsersDo 2017 upgrade: we’ve basically created a super spy Better at revealing user behaviour insights & helping your business grow using them

The WhatUsersDo platform just got more intelligent and well-spoken, thanks to you guys – our users. For the past few...

Exceptional content experiences

Balancing intuition & convention to create exceptional experiences With Jay Acunzo, Unthinkable.fm founder and former Googler

All “tried” and true wisdom. All research frameworks. All blog post headline formulas. All began life as experiments. All began...

How to talk to people

How to talk to people like they’re human beings, not marketing pawns With Jay Acunzo, Unthinkable.fm founder and fellow human being

Most of the interactions we have with businesses, from a marketing and user experience (UX) point of view, happen via...

Combining UX CRO

How do UX & conversion rate optimisation fit together? [#uxchat roundup]

The very premise of our last #uxchat baffled Jackie (a regular), at first. You’re not alone, Jackie, that’s why we...