Posts by Timi Olotu

Recycling design

UX design trends are rubbish (but they’re useful rubbish)

Have you ever seen those viral posts, where some genius has turned plastic bottles (gathered from trash) into ornate lights?...

Types of data matrix pills

The 2 types of data & the 2 ways of understanding them With Jay Acunzo, Unthinkable.fm founder and former Googler

Think of the word “data”… what pops in your head? I’m guessing one (or all) of these things: It seems...

What marketers can learn from UX

What marketers can learn from UX about not being an ars*hole Including interview with Jay Acunzo, former Google & Hubspot marketer

Here are what we call the 4 P’s of marketing (one of the foundational frameworks of the vocation): Product Price Place  Promotion...

Spy UX testing

WhatUsersDo 2017 upgrade: we’ve basically created a super spy Better at revealing user behaviour insights & helping your business grow using them

The WhatUsersDo platform just got more intelligent and well-spoken, thanks to you guys – our users. For the past few...

Exceptional content experiences

Balancing intuition & convention to create exceptional experiences With Jay Acunzo, Unthinkable.fm founder and former Googler

All “tried” and true wisdom. All research frameworks. All blog post headline formulas. All began life as experiments. All began...

How to talk to people

How to talk to people like they’re human beings, not marketing pawns With Jay Acunzo, Unthinkable.fm founder and fellow human being

Most of the interactions we have with businesses, from a marketing and user experience (UX) point of view, happen via...

Combining UX CRO

How do UX & conversion rate optimisation fit together? [#uxchat roundup]

The very premise of our last #uxchat baffled Jackie (a regular), at first. You’re not alone, Jackie, that’s why we...

Blockbuster innovation fail

In 2017, will businesses stick to a comfortable yet costly path… Or make the inconvenient switch to a rewarding one?

It was the winter of 2014 and I was halfway through a date that was going well. But let’s skip...

Explaining design to non-designers

How to explain design to non-designers [#uxchat roundup]

Explaining the concept of design to non-converts is rarely as straightforward as we imagine. Especially if said non-converts already carry...

How to create user-friendly content formats [WhatMarketersDo Podcast]

When creating content, from blog posts to videos, we have to make critical decisions about things outside the content itself. How...