Lee Duddell

Posts by Lee Duddell


How UXers Can Win In The “Legacy” Corporate World: A Q&A with Jakob Nielsen

Here’s Jakob Nielsen’s take on UX in corporates that have legacy systems and attitudes. It’s taken from my recent Q&A,...

5 mobile conversion killers that must be stopped!

The latest WhatUsersDo and Practicology Mobile Usability Report highlights why retail sites lose mobile customers. I’ve selected five mobile ux...

Customer Reviews

How Leading Brands Are Increasing Sales by 18% with Customer Reviews

With over £23bn of UK consumer spending now being influenced by customer reviews, a good customer review strategy has become a no-brainer for Ecommerce sites. However, simply implementing customer reviews is no longer enough—leading brands are taking customer reviews to the next level to drive higher sales and business improvement.

5 things multi-channel retailers can learn from Schuh

Schuh's Deputy Head of E-commerce shared some of the secrets of their multi-channel success in a recent Webinar. In this...