Christopher Ratcliff

Posts by Christopher Ratcliff

playing cards thrown in the air

What is card sorting and why is it important to your site’s UX?

Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX...

charts and percentages

12 fascinating stats about UX and user testing to help your business case

We believe that the best business case for introducing UX testing into your organisation is to sit your senior managers...

typewriter

Eight succinct examples of beautifully concise product copy Give users the maximum amount of information with the minimum amount of fuss

A few months ago, we published our top ecommerce trends of 2017, which featured some of the things we’re seeing...

What metrics do the experts use to measure UX effectiveness?

SUS? WUS? CUS? TPI? Come see how many of these abbreviations I invented myself in this investigation into how the...

ask more questions sign

Highlights from our first UX AMA with Sally Graham, Head of UX Research

Last week, on the WhatUsersDo Slack channel, we hosted a live AMA session with Sally Graham, our kickass Head of...

minimalist cassette tape

Seven super-simple ecommerce experiences Distraction-free online retail experiences to guide your visitors smoothly to checkout

A few months ago, we published our top ecommerce trends of 2017, which featured some of the things we’re seeing...

Everything you need to know about Google’s mobile usability guidelines What are the official Google guidelines on mobile usability? How can you stick to them? Should you even bother? Will they affect your site's SEO?

Let’s say you’re already keenly aware that user testing is an amazing way to ensure your visitors are getting the...

man's arm with world map tattoo

What is a customer journey map and why do you need one? Practical advice on placing the customer at the heart of your organisation

Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX...

its-alive

12 innovative features to make your product pages come alive!!! Inspiration to help bring the real world experience to ecommerce

A few months ago, we published our top ecommerce trends of 2017, which featured some of the things we’re seeing (or...

loud horn suspended from open ceiling

25 expert opinions on the importance of UX in marketing If you build it, will they come? And if they come, will they be able to use it?

What do we know already know about marketing? Well as a very experienced digital marketing writer person, I believe it’s...