Becca Kennedy

Posts by Becca Kennedy

pencils on a yellow background

Designing UX for nonprofits: what do the experts say? Becca Kennedy talks to three UX professionals about the joys and challenges of working with nonprofits

The combination of human-centred design and nonprofit work is sort of like mixing peanut butter and jelly (or peanut butter...

for hire sign

When should your company hire a UX designer? We discuss the pros and cons of hiring a UX team member vs. bringing in a consultant vs. just doing the work yourselves

How does a company know when it’s time to seriously invest in user experience (UX)? As a UX consultant, I...

Tron

In defence of the term ‘users’ The pros, cons and alternatives to describing humans as 'users'

There are only two industries who refer to their target audience as ‘users’. UX designers and drug dealers. Okay, you...

group of people sat around a campfire

UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences… The psychology of stories  In our everyday...

typeface template

A user experience guide to typography How to improve usability through typography, legibility, and readability

Whether your product requires users to read one word or 100,000 words, you should pay attention to the usability and...

building a paper prototype

What is UX prototyping and why should you test at this stage? Exploring the basics of creating and testing prototypes

The best user experiences don’t happen by luck. UX designers and researchers follow an iterative process – testing pieces and...

mobilize rescue systems ui

How good UX can save lives A look at how UX design impacts healthcare, automotive interfaces and emergency response technology

What do you think about when you hear the term ‘user experience’? UX often brings to mind the delight we...

four dogs on leashes in a park

What are ‘leading questions’ in UX tests and how can you avoid them?

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls...

Four psychology principles every UX designer should know

There’s a darn good reason that there are so many PSYCHOLOGY+UX articles floating around. User experience design has its conceptual...